Hey There,

I'm Muhammed Hassan

Marketing Beyond Metrics

Exploring the intersection of marketing, business, and technology to create strategies, insights, and digital experiences that help brands grow in an ever-evolving world.

Let's Connect

Marketing Through Clarity

About Me

An aspiring digital marketer, B.Com graduate, and currently pursuing an MBA in Marketing and Sales Management, with a strong interest in marketing strategy, consumer behavior, brand communication, content marketing, and campaign planning.

This portfolio documents my learning journey and features digital marketing blogs for beginners, marketing case studies and insights, and digital marketing tips and strategies based on research, industry trends, and hands-on projects.

My goal is to continuously develop practical marketing skills, build a strong professional foundation, and contribute to creating meaningful, data-informed marketing solutions.

WHAT I DO

My Skills & Expertise

I create marketing strategies, manage social media, conduct market research, and develop content to help business grow online.

Performance Marketing

. Google Ads (Search, Display, YouTube)
. Meta Ads (Facebook & Instagram)
. Campaign Optimization & Scaling
. Conversion Tracking & Pixel Setup
. ROAS Optimization
. A/B Testing & Ad Analysis

SEO & Organic Growth

. On-Page SEO
. Keyword Research
. Technical SEO
. Link Building
. Local SEO (Business Profile)
. Analytics & SEO Strategy

Content Marketing

. Content Strategy
. Blog Writing
. SEO Content Creation
. Content Planning & Calendar
. Content Optimization
. Competitor Content Analysis

Social Media Marketing

. Social Media Strategy
. Content Creation
. Community Management
. Paid Social Campaigns
. Brand Collaboration
. Trend Tracking & Analysis

Visual Content Creation

. Canva Design (Posts, Banners, Thumbnails)
. CapCut Video Editing
. Videography
. Photography
. Reels & Short Video Creation
. Creative Storytelling

Analytics & SEO Reporting

. Google Analytics 4
. Google Search Console
. Data Analysis & Insights
. SEO Performance Tracking
. Custom Reports & Dashboards
. Performance Monitoring
WHAT I'VE BEEN WORKING ON

Learning Projects

Projects I'm currently working on to improve my digital marketing skills.
Brand Audit
Analyzed a brand digital presence, competitors, and marketing strategy. 
View Project
Brand Board
Created a complete visual identity including colors, typography, and brand style.
View Project
Spec Advertisement
Designed a conceptual advertisement for practise and uploaded it to behance. 
View Project
Creative & Ad Copy
Wrote headlines, ad copy, CTAs, and social media captions for practice campaigns.
View Project
SOLUTIONS THAT DRIVE RESULTS

Digital Marketing Services

GROW FASTER WITH DATA-DRIVE MARKETING
WHAT I OFFER

Services Build for Your Growth

End-to-end digital marketing solutions tailored to your business growth

Performance Marketing

. Meta Ads (Facebook & Instagram)
. Google Ads (Search & Display)
. Campaign Optimization
. Conversion Tracking & ROAS
. A/B Testing & Analysis

Search Engine Optimization (SEO)

Performance Marketing

Performance Marketing

. Meta Ads (Facebook & Instagram)
. Google Ads (Search & Display)
. Campaign Optimization
. Conversion Tracking & ROAS
. A/B Testing & Analysis

Search Engine Optimization (SEO)

Performance Marketing

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